Advanced Brand Development

Description

Development of a comprehensive brand standard, included logo development or iterative update, advanced target audience research, development of varied brand voice alternatives applied to each appropriate audience demographic, and a strategic media release plan. Includes two rounds of initial logo and color signature explorations, three rounds of revisions complete with brand voice and media explorations, an advertising and social media roadmap and an advanced brand guide detailing typographic, brand voice, design, photographic, color, departmental and demographic oriented standards for design.