Enterprise Brand Development

Description

Development of an enterprise class corporate identity, brand standard, included logo development or iterative update, advanced target audience research, development of varied brand voice alternatives applied to each appropriate audience demographic, and a strategic media release plan. Includes three rounds of exhaustive brand and color signature explorations, five rounds of revisions complete with brand voice and media explorations, an enterprise level national/global advertising and social media roadmap and an advanced brand guide detailing typographic, brand voice, design, photographic, color, departmental and demographic oriented standards for design.