Enterprise Package Design

Description

Design of package labeling, multipack design and point-of-purchase display design. Includes package form factor, shelf presence and ecommerce-focused versions. Intended to develop a competitive shelf and digital presence with audience research, resulting in a package design highly aligned with a mass target audience and an engineered contrast to competitor shelf presence. Includes two rounds of design exploration, three rounds of revisions, mass production print setup and dedicated digital media renderings.